September 2015 – Super Women at Twitter

What kind of work do you do on Twitter?

Super Women at Twitter (SWAT) is an employee resource group for men and women that exists to support and bolster female leadership at Twitter. SWAT fosters professional development, skill-building and networking among women.

The group comprises of:

Aliza Knox – VP Online Sales, Asia-Pacific and Latin America. Lead teams that sell solutions to, and support, external clients.

Chandan Deep – Sales Strategy and operations lead for emerging markets of India, SEA, and Middle East. Focus on defining growth strategy and sales processes for Twitter’s sales teams as we scale up in these regions.

Disha Goenka – Leads the Strategic Client Services team for India, SEA, and Middle East focussed on ensuring our partners get the best return on investment on the Twitter platform.

Lynn Morales – Works at Partner Ops, helping Twitter partners with any issues they might have with their accounts, in a variety of languages.

Maya Hari – Leads the Product Strategy & Sales team for APAC, Americas & Emerging Markets.

Michelle Lim – Executive Assistant and Twitter SG ambassador

Nithya Ravishankar – Leads the Revenue and Partner Operations teams based in APAC & EMEA solving complex problems for our largest advertisers

Steven Kalifowitz – Heads the Brand Strategy team in APAC & MENA. The Brand Strategy team partners with marketers to develop creative ideas that leverage Twitter as a key component in their marketing plans.

Tanu Sharma – International Specialist with the Revenue and Partner Ops team based out of Singapore, supporting Sales teams across twitter’s global offices.

Zaira Panesh – I’m the Sales Partner Manager at Twitter working on the Russian market. I manage our exclusive partner in a highly competitive and complex advertising ecosystem. Geopolitical and economic instability in Russia requires a flexible, intuitive and agile mindset. Building the whole business from scratch is the most exciting task I’m working on every single day. A unique opportunity of being innovative, creative, forward thinking, entrepreneurial and courageous is the most beautiful part of my job.

Did you want to be in technology when you were young? How do you know what you want to do?

I always wanted to be in an area where technology met creativity. I have been lucky to explore multiple types of roles within this combination  & ultimately realized that the part I really loved was working on the bleeding edge of innovation with a consumer focus. Once this was clear, it make career choices easy. (Maya)

Why is it important to have women in technology? Why SWAT?

It’s important to have women in tech for same reason it’s important to have women in every area. As a group, we represent approximately 50% of the world’s brain power and creative energy. Without women, the industry misses out on a huge resource that can offer diverse perspectives and contribute to effective problem solving. SWAT is an important way for some Tweeps (nickname for people who work at Twitter) to get additional perspective on enhancing their skills and building careers within our company. (Aliza)

How can I get involved in a company like Twitter?

There are many roads that lead to a company like Twitter. The most important path for you to take is the one which you wake up every day wanting to explore further. At companies like Twitter, we don’t assume we know it all. People here come to work excited about combining what we already know with the lessons we learn everyday. We are creating something new, which by definition doesn’t have a defined path, so the path to get here is hard to define.

I studied Film & Television in university – which traditionally have nothing to do with technology. But I focused on what I love, which is the combination of art and science. Making a film requires an ability to tell a story (art) and an understanding of physics (the science of light, color, and lenses). The constant exploration of where art and science intersect is what brought me to Twitter, where I get to help brands tell their stories in a way that strikes a chord (art) and use cutting edge technology (science) to tell those stories. (Steven)